Burton Snowboards Essay Example for Free

Burton Snowboards EssayBurton create utility for citizenry who would like to enjoy a different event of practise in the snowing environment Form utility Burton took the idea of building the snowboard from snurfer which use to be received as a toy modify its image to create a snowboard that raise be perceived as a winter sport activity. Time utility Burtons snowboards products are available for people who enjoy snowboarding during the winter and snowing season which are suitable for snowboarding in ski mountains. Place utility Burton made alliance with ski resorts to provide he snowboarding activity in ski mountains when the customers want to try different kind of winter sport. Ownership utility Burton snowboard sells snowboard for the customers who like snowboarding activity around the world through a network of 3000 dealers sells the product. How can event marketing help Burton expand the customer base for its products?Burton conducts event marketing to allow people to try out the products for drop this will give the people to have an actual experience of the product and the activity that stays in the peoples memory, also the old customers can be invited and can give testimonies for the people about the product this is a good way to deliver the message about the product and increase the consciousness as well. Burton runs about 400 demos around the word, these demos can maximize the audience involvement and interaction, so people remember and recall the product later at the time of buying.Suggest additional ways Burton snowboards marketers can use the Internet to more effectively build relationships and market their products? Burton snowboard can use the email newsletters to pass off with the subsisting customer and interested customers as well. It helps to provide an update about the come withs events and new products introduced. Customers will be kept updated about the company occasionally about the latest news, announcements or promotions.B log is a great tool to provide two ways communications with the customers and people that share analogous interests Burton can recruit bloggers to write blogs about the events and products or any articles about the industry, and let the people response to them and share their ideas and inquiries. Burtons can join famous cordial network such as Facebook and twitter and allow many fans to join them this will enable burtons to update their fans about the event, offers, products, services and discuss related matters amidst fans.Relationship marketing is key to Burtons success. Suggest two or three steps that the firm should be consider taking during the next tail fin years to further enhance its relationships with the consumers and ski resorts? Burtons should take advantage of the best technology to easily keep track of business partners and customers preferences this will help to make key sales processes and provide ideas about the marketing plans for the existent customers and par tners.Burtons should invest in its employees, training them to develop their interpersonal skills to deal with practical details of customers and their ability to handle complains and problems in order to exceed customer expectations about the services quality presented. Burtons can provide some sort of loyalty program for the existent customers to reward and motivate them to deal more with the company this will enhance their relationship with the company and retain them at a lower cost of marketing.